↑"Logo and Uniform History"(PDF). Arizona Coyotes. September 22, 2017. Retrieved September 29, 2017. With the opening of their new arena in Glendale, the time had come for a new set of logos and uniforms to reflect the aggressiveness and excitement of Coyotes hockey in the new arena while maintaining ties to seven years of Arizona history. The official Coyotes colors were now brick red, desert sand and black – three colors that were all included in the original Coyotes logo.